Friday, December 4, 2009

Sun-Maid raisin company faces criticism over new image.



The US raisin-producer Sun-Maid Growers of California is facing heavy criticism over a recently unveiled decision to "update" the image of a female grape-picker that has featured in its logo almost since the co-op was founded in 1912. Sun-Maid has defended the change, which critics have described as "slutty" and "too sexy" - with a spokesperson for the co-op stating: "Now was the right time to update our image. We feel that this particular change simply better reflects the times in which we now live."


Full story here.

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