To millions, he is known simply as "The man from the Halifax" - but Howard Mugabe, the public face of the British banking giant Halifax has a controversial relative. His estranged father, President Robert Mugabe of Zimbabwe has become an infamous tyrant - but that hasn't stopped Howard from developing his own career, image and identity - despite calls from some quarters for the banking giant to drop him.
This week, the Halifax bank confirmed that it was renewing Howard Mugabe's contract. "I try to focus on the work. Dad and I haven't really spoken to each other for years. But a little of what I do in those ads is for him," says Howard, adding "I try to send him a smile, or a glance and hope that there's a part of him that is proud of me. But I know that he has done some very bad things."