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Helping the media to find a few more ways to "frame the story" - some tips:
-"Chocolate mousse looks like shit, but tastes divine."
-"Would you eat a pig? No. But bacon is delicious."
-"A great book can have a really, really bad cover."
-"The face of a pig but the voice of an angel."
-"Who would have thought such ugliness can produce such beauty."
-"A blind man's treat."
-"If you are deaf, best to ignore this whole craze."
-"Will she get a makeover? I mean there's only so much a voice can mask."
-"If I could kiss her voice, I would - but not the rest."
Or conversely, a really fit woman, who can't sing:
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-"If it wasn't for those tits, I wouldn't pay any attention to you at all."
-"Always judge a book by its cover. It ain't worth reading the rest."
-"The body of an angel. The voice of a dog."
-"She shocked the world with her voice, but she shook the world with her body."
-"Does her voice need a makeover? No, just tell her to keep her mouth closed."
that's awfully good
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